North Canterbury Business Startup Boost Programme

10th May
Back to all events

Event Details

Organiser Information

Miles Dalton

This Programme is Now Full - we suggest our free online business startup course instead.



North Canterbury Business Startup Boost Programme


This is your chance to take your idea and make it a reality.

Our Business Startup Boost Programme takes you and your business idea through two months of intensive training and coaching to help you develop a thorough and viable business plan.

Led by Craig Rust, business startup expert and top trainer at the Institute of Directors, the programme covers all aspects of starting a new business, and provides a workspace where you can talk with experts as you develop your plan.

There are 5 sessions from May to June, and in between sessions you will be working on those aspects of your plan. Where needed we will bring in outside expertise to assist you with specific issues or our business support manager will be available anytime to answer questions or give feedback.

Each training session will be approximately three hours, followed by time to work on your plan at the venue with experts available to help you as you write.



You must either be located in North Canterbury or be planning to establish your business in North Canterbury to be eligible for this programme.

There are limited spaces and entry is by application. 

This programme is funded by the Ministry of Social Development, so priority is given to Work and Income clients, but there will be spaces available for those receiving no financial assistance



Session 1 - Goal Setting and Creating a Plan

May 10th

In this session we will be looking at the foundational aspects of creating a business. This is the basis of every aspect of your plan and is essential for long term success.

  • Your story
  • Personal plan
  • Quick breakdown of different parts of a plan
  • Business structures
  • Legal stuff
  • Being a contractor and protecting yourself


Session 2 - Market Validation

May 17th

You might have a great product or service, but is it what people want and can you make enough money from it?

  • Identifying your target market
  • Drafting your value proposition
  • Intellectual property 
  • Competitor Analysis
  • What people will pay
  • How to ask questions and listen to the answers
  • Test, test, test


Session 3 - Money

May 24th

Money and cashflow are the life-blood of business. This session will help you to understand how to ensure your business will make money and be able to stay afloat.

  • Cashflow forecasting

  • Pricing and costing
  • Valuing your own time
  • Prioritising capital purchases
  • Tax – particularly GST and provisional tax
  • ACC
  • Insurance
  • Key financial statements
  • Raising finance


Session 4 - Marketing and Digital Enablement

May 31st

How to get your product and service out there, and how to use digital tools to promote and sell.

  • Marketing tools and reach
  • Using your vision and values
  • Marketing budgets
  • Targeting
  • Creating a website
  • Online stores


Session 5 -  Business Growth

June 14th

The last session is an opportunity for all participants to present their plan to the group, get feedback and identify any final gaps to be addressed. This is coupled with a seminar on business growth, showing you different methods for your business to evolve once you achieve your initial goals.

  • Business expansion
  • Improving products and services
  • Developing new products and services




Your Facilitator

Craig Rust is a fully qualified Chartered Accountant and member of both the Chartered Accountants of New Zealand / Australia and the Institute of Directors (IoD).

Craig provides ongoing Director, Chair and Advisory Board services, including regularly facilitating director level training for the IoD since 2009 around the topics of Governance, Finance and Strategy.

Craig has worked as a Chartered Accountant, including in a Senior Management capacity at PricewaterhouseCoopers and received the 2005 Young Accountant of the Year Award for the Southern Region.

Executive and Directorship roles over the past 25 years in the food, data, technology, business development, education, and engineering sectors have resulted in many years of governance, strategy and organisational development experience.




We asked people who attended the last course in November 2020 to give anonymous feedback:


I am so grateful to have been given the opportunity to particiate in this course.  Craig was a very dynamic speaker, and Mile's and Craig's energy and enthusiasm were infectious!  I really appreciated Craig sharing his extensive business knowledge and experience.  We covered a lot in a short time and I found that left me too overwhelmed to take advantage of the extra help offered at the end of each session.  However Miles has made it clear that ENC are available for long term support, a service which I intend to utilise.  It's great to have the notes as a resource to review and reflect on our learnings.  It was also really good to connect with the other course participants and learn and support each other.  Many thanks to ENC and MSD for the investment in our community's future businesses.

Great course for anybody starting up their own business. Gives you. information and support that you may not have known and takes a lot of stress off the start-up period. Recommend this course to anybody needing it.

I am so very thankful for and appreciative of every session and every ounce of support received. I no longer feel like I am fumbling around so much and I feel lucky to have been given this opportunity to increase my confidence in developing a business. I never realised just how much there is to running a business and I am glad I know more about the ins and outs. I still have a long way to go in digesting and implementing the information but I feel comfort in knowing where I can turn to for help and support. Thanks again and again, so much for this course. 

This is an incredible opportunity to be given for anyone thinking of starting their own business. It is all well and good to have ideas of a great business but it actually isn't that easy. You need to be serious and dedicated to your business idea. This course helps you see the realities, forecast risk, plan, prepare, dot your I's and cross your T's. You will feel supported and well guided, I highly suggest you take this course if lucky enough to be given the opportunity. 

The course was a great experience to expand on areas where a correct approach was required. The course was certainly worth completing for sole proprietor ownership and working through set topics in depth. 

What an amazing job by Miles, Craig and everybody else at ENC. I can't express my gratitude enough in regards to their efforts and expertise in running this course. I'd happily recommend it to anyone looking to start up a business of there own.

Team was awesome and very supportive

This course has helped me to fill a large number of gaps in knowledge that we didn't have at the start of the course. Due to Covid job loss I registered the new business straight away, as I knew my idea was a good one but had no idea about business planning or structures. Right from being accepted into this course there has been a massive amount of help (both internal and external of ENC) from a variety of the people involved including Miles, Craig and also from the other attendees (bouncing ideas from one another around the room). I feel I have the knowledge to complete a solid business plan and cash flow forecast to help me get ahead though my business journey. Knowing that Miles and the ENC group will always be there for help and advice is also extremely uplifting. I would recommend this course to anyone in business, start-up or current.

I highly recommend doing this course before starting up a business. I had an idea of what I wanted to do but didn't quite realize how much background work went into the business. This course provided good content, great mentors and support networks.

I enjoyed the course, there was great content presented in a professional way. I would recommend to others in my situation.

The entire course is very valuable for first time business owner. Am sure future course will be able to help other business owner to succeed in their business journey.

Thank you to everyone this is a life enhancing course and in today's world valuable learning to create income.