Marketing sits at the intersection of the business and the customer. You may have the best product or service in the world, but you need the customer to know that it exists and how it fits their needs.

Browse this page to find our tips, resources, services and training options for marketing your business. 

Marketing - The Basics

Marketing is about knowing what your customer wants and needs, knowing how you can connect with them and knowing how you can be their first choice.

But it is more than this. Even when a customer is aware of you it is up to you to keep your connection live or risk losing them. The key is to engage your customer – not talk at them. An engaged customer will come back, will talk to others about your business and will feed back to you. 

Done well, your marketing will attract more work for you and the results of your marketing spend will be obvious. Done badly, marketing can be a bottomless money pit.

Free Marketing Resources

If you know of other free marketing resources that would be useful to North Canterbury businesses please send us the link for our consideration. 

Local Marketing Services

If you are looking for local business marketing services we encourage you to view our list of Business Service Partners. These are businesses that have partnered with Enterprise North Canterbury and offer specific marketing and sales services for businesses in North Canterbury.

Research First  

Research First

What would you like to know about your customers, your staff or your community? We can help you better understand the role your business plays in their lives and identify opportunities for the future.

More Info


 Spark Business Canterbury  

Spark Business Canterbury

Spark Business Canterbury are a local service with one aim: to find the right communication tools for your business. 

More Info




The Mark LOGO  

The Mark

We specialise in visual communication in all of its forms and offer tailored creative services that will effectively communicate your message, develop your brand, get you noticed and give your business momentum.

More Info




Successful Tradie

Specialist business guidance for your trades or construction company: 

Are you getting a steady stream of enquiries? Or are you always chasing the next job, or relying on a small number of large customers?

Get in touch with Successful Tradie to find out how to beat the feast or famine cycle with effective marketing online and offline.

More Info


Larsen Colour3  

Larsen Art n' Signs

Larsen Art n' Signs have been in Kaiapoi for 20 years and have produced award winning murals and creative signs for our clients, both locally and nationally. Our core business is sign writing and we make amazing creations from large scale murals to letterbox sculptures.

More Info

To find out about becoming a Business Service Partner please view our Business Services Partners page or contact Miles Dalton.

Visit Waimakariri - Tourism Marketing

Visit Waimakariri is the regional tourism organisation for the Waimakariri district. They have a wealth of services, contacts and experience for any tourism based business, or for any event organiser wanting to set up visitor or local Waimakariri events.

Marketing and Sales Training

Enterprise North Canterbury provides a wide range of marketing and sales training and also has connections with other local and national training providers as well as one-on-one business coaches.

Your business may also be eligible for subsidy vouchers through New Zealand Trade and Enterprise which may reduce the cost of training or coaching by up to 50%. Our NZTE vouchers page outlines the criteria, and our Business Support Manager can assess how much assistance you are eligible for.

View our business training calendar >>



Other Local Marketing Services

If you offer a North Canterbury based marketing service and would like to be considered for the above list, please contact us.