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The 2018/2019 version of the Visit Waimakariri Official Visitor Guide has been released and features a clever new design that includes a guide to the walking and cycling trails in the district.
The new brochure, published in May, has a new flip-over design with the Official Visitor Guide on one side and the Walking & Cycling Guide on the other. Both sides include maps specific for their use.
Janine Rogers, Product Development for Visit Waimakariri, says the new design reflects the interests of visitors and locals alike. “With more interest in the district’s network of cycling and walkways, it makes sense to join the two guides together.”
Each year around 20,000 copies of the Official Visitor Guide are picked up at locations around New Zealand such as i-SITE Visitor Information Centres. The Walking & Cycling Guide has traditionally been distributed locally, with around 5,000 copies being picked up at council service centres, libraries, the Department of Conservation offices and the Kaiapoi i-SITE. This year 30,000 copies of the combined guide have been produced.
“This new design will get the Walking & Cycling Guide in front of more people as it will be distributed widely, both locally and outside the district. The businesses who advertise in the Official Visitor Guide will benefit from the wider distribution as the walkers and cyclers will be more exposed to the advertisers,” says Janine.
Heather Warwick, Chief Executive of Enterprise North Canterbury, which operates Visit Waimakariri and the Kaiapoi i-SITE Visitor Information Centre, says that interest in cycling and walking is increasing significantly in the region with the introduction of new trails and networks.
“Walking and cycling are big drivers of tourism in our region and new tracks like the Passchendaele Memorial Path between Kaiapoi and Rangiora, alongside our developing regional parks, are real drawcards. Ensuring people can access all the information they need on our network of cycling and walking trails is essential, and pairing it with our region’s accommodation providers, restaurants, cafes and other activities in the region just makes sense.”
The 2018/2019 Visit Waimakariri Official Visitor Guide and Walking & Cycling Guide is available now from the Kaiapoi i-SITE Visitor Information Centre, Waimakariri District Council service centres and selected tourism operators. It can also be downloaded from www.visitwaimakariri.co.nz.