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Recent figures outlining visitor spend in the Waimakariri District paint a positive picture for local tourism. The figures show that visitors spent $148 million in the district during the 12-month period to end of March 2017. This is a 9% increase on the previous 12-month period.
The total figure is also broken down to show where these visitors came from. Christchurch visitors accounted for $75 million; domestic visitors $53 million and international visitors $20 million.
This growth continues the trend of the last few years. Since 2012 there has been a steady, year-on-year increase in visitor spend in the district.
Sarah Waldron, District Promotions Manager for Visit Waimakariri, says “Tourism is a serious, growth business in the Waimakariri and these figures prove that it makes a considerable contribution to our economy. At Visit Waimakariri we are constantly working on ways to promote the district to our different markets and it is good to see that our work is getting results”.
Visit Waimakariri work with their business partners, made up of over 70 local tourism operators, to ensure consistent, quality promotion of the district. Visit Waimakariri promotes via carefully co-ordinated online campaigns and print projects. They also produce the Official Visitor Guide, street maps for Rangiora and Kaiapoi and the North Canterbury Food and Wine Trail.
John Lynn of Millstream Gardens, has been a business partner of Visit Waimakariri for several years. He says, “We can attribute the majority of our enquiries for weddings and garden visits from the i-SITE. We are really appreciative of the great work ENC and Visit Waimakariri do for promoting our local district”.