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A small move has meant big changes for Rangiora surf, skate and streetwear retailer Propaganda Clothing.
The five-year-old store shifted in March from its premises at 146 High Street to the neighbouring shop at 156 High Street – right across from Farmers department store.
“We only moved next door,” explains Jess, who owns and operates the store with her husband Jamie. “But the new premises is four times bigger than our old shop, it has on-street parking, big double door access, lots of room for prams to get around and we even have an indoor mini ramp!”
The couple have been eyeing the premises for a while and jumped at the chance when it came up for lease.
“We have had our eye on this current location for a couple of years now. It’s the perfect size for our dream store. It’s big enough for all the things our store needs to offer the public.”
It’s been just over a month since the store opened its new doors and Jess says they’ve had great feedback from customers.
“Everyone is super impressed with the finish of the store,” she says. “We are also noticing customers are staying longer in store than they would before.”
Jess and Jamie started Propaganda Clothing in 2013 after seeing a gap in the Rangiora market. They stock surf, skate, moto and streetwear clothing and accessories, with a focus on everything skateboarding. They’ve recently expanded their range to include wetsuits, wax and a wider range of surf accessories too.
The couple, who have lived in Rangiora for most of their lives and are now parents to two young children, see real value in locally-owned businesses that support the community.
“We love that Rangiora is full of locally-owned and run small businesses. We love showing people that we are a local family committed to supporting our community.”