Publish date: 09/03/2017


A flurry of new stores is bringing Amberley shoppers more choices. 

Debbie Newman and partner Peter Miles opened up Amberley Outdoors & Sports at the end of February.  The store sells hunting, fishing and outdoors equipment as well as sportswear. 

Having previously worked at Farmlands Debbie knew a lot of people used to come in wanting fishing supplies and ‘that sort of thing’.  And, as a long term resident of North Canterbury she wanted to open a business in the town where she lived. 

The couple had initially looked at Brackenfields as an option for premises but decided instead to buy a property of their own.  They bought the old house next to the Nor’wester Café last April and set to work converting it into their store.  They have faced some challenges such as “getting everything up to compliance and dealing with a residential house on business zoned land” says Debbie, but now the business is open and they’re feeling upbeat.

 “I really think Amberley is coming along” says Debbie, “and it feels like we’re becoming a bit of a hub”. 

Co-founder of new fashion boutique Bax & Berg, Hannah Thomson says, “I agree with that, Amberley now has quite a few cool shops and great cafes, people coming out to visit the wineries on the weekends have got a reason to stop.  We’re becoming a little bit of a destination". 

Hannah and her business partner Julia Teutenberg decided to open the store as they saw a gap in the market for this kind of fashion outlet in the area.  And whilst they say premises were hard to find and they were initially concerned at not being on the main road, the business has actually got off to a great start.  “The feedback has been really great and we’ve already had repeat customers” says Hannah. 

Over in the Brackenfields complex women’s and men’s clothing store Envisage is another new addition.  Owner Tina Heaps opened the store in January this year and reports it has been a solid start with plenty of customers from Cheviot and the Greta Valley area along with visitors from Christchurch and Rangiora.  Tina agrees with the other new store owners that there is a bit of a buzz in town at the moment and adds "it's surprising how many cars there are in and out of the car park here".