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Enterprise North Canterbury (ENC) has entered into a two-year shared value partnership with two new digital apps that provide news, events and listings for local businesses and services in the Waimakariri and Hurunui districts.
The Waimak App, which will officially launch on December 1, and The Hurunui App, which will roll out shortly after, are part of the iApp network that aims to engage and inform communities and visitors through hyper-local apps. A number of other destinations in New Zealand are already utilising the system with great success including Wanaka, Selwyn, Ashburton, Christchurch and Nelson.
Martyn Cook, an IT professional and current Business Manager of Kaiapoi Promotions’ Association, has taken on the development and implementation of both The Hurunui App and The Waimak App with a view to creating a comprehensive directory for each district.
“I saw a real gap in the market for a full directory of community-based services and support, arts and culture, and sports and recreation groups. A comprehensive and complete community directory such as this is an asset to the community and is sadly lacking in our districts at present. We aim to fill the gap,” explains Martyn.
Martyn is using the existing Nelson App as a template for the two North Canterbury apps. “Nelson is a region of similar size to ours, with 6,000 registered businesses compared to 8,000 here. The Nelson App has an 85% download rate per head of population and their stats show that each user is opening and using the app 3.9 times per week. I believe we can achieve similar results here in North Canterbury.”
Through the partnership ENC, which is a not for profit Trust, will receive a small revenue from the apps’ gross advertising income.
ENC Chief Executive Heather Warwick says the new apps fill the gap of district wide directories and that the decision to partner with the apps will help ENC fulfil its role of promoting local businesses and tourism.
“We are supporting Martyn’s business venture in order to help achieve local community goals. Any revenue received from this partnership will go straight back into our tourism promotion arm – Visit Waimakariri – to be used to promote the district and bring in more visitors, benefitting everyone.”
Businesses who wish to appear on The Waimak App or The Hurunui App will pay $10/week +GST. There are also options for banner ads and other types of advertising. Users download the apps for free onto their Apple or Android device and will then open it to view business listings, the latest news and event listings in the area, and to find nearby facilities like public toilets, nearby parks and ev charging stations.