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It’s been nine months since the November earthquake that rocked the North Canterbury region, but businesses are continuing to support one another in their recovery and growth.
An example of this support occurred last week when Rangiora Toyota provided local economic development agency Enterprise North Canterbury (ENC) with a brand new Toyota Hilux. The vehicle has been generously loaned to ENC’s business support team, allowing them to continue their work in visiting earthquake-affected businesses throughout the Hurunui region. The Hilux is an upgrade from the car that Rangiora Toyota loaned to ENC earlier this year, which has already clocked up 10,000km visiting and assisting over 200 quake-affected businesses.
Russell Lane, Rangiora Toyota Sales Manager says “We are thrilled to be able to provide support to ENC through the loan of the vehicle, and hope that it will mean that those business owners affected by the earthquakes will continue to get the support they need from the ENC team.”
Combined support was also the driving force behind Cheviot Promotions, which has seen businesses coming together to positively and proactively market themselves. One of their post-quake initiatives involved putting together hampers of products from local suppliers to sell online. Priced at $120 each the hampers were designed to provide businesses with an outlet for some of their products in the post-quake downturn.
Gary Mitchell of Cheviot Promotions says “The ‘Good Bugger’ hampers were a way for us to help businesses sell their products at a very difficult time for the town. It was really heartening to see the support we received from the wider North Canterbury area and other local businesses like Rangiora Toyota who purchased multiple hampers. A good fit, we think, for Toyota”.
Heather Warwick, Chief Executive of ENC, says “We are always grateful to our sponsors and businesses like Rangiora Toyota who support us and others with practical help. A key part of our role is supporting local businesses to grow and prosper. But this wouldn’t be possible without the proactive nature of the business community itself”.